Horrible

Does anyone understand the point of this ad?



First of all, the monster playing the guitar is actually animated. It's, like, tapping its big monster foot and its eyes bulge out, adding some sort of expression to an otherwise boring animated monster. The ad is for a mortgage company, I think, so I don't quite get the whole monster deal. And what kind of guitar is that, anyway? You see how it gets all pointy at the end? Also odd are the the 2 adjoining hearts in mid-air and the rose in the monster's mouth. I'm guessing that this ad was developed around Valentine's day (snow on the ground), but I hardly see the significance. And lastly, could the type be bitmapped any more severely? Ads like this just infuriate me. Internet ads, in general, get on my nerves, but when I see something like this, I just go nuts.